MashUp Cupcakes

So...we've started doing something really fun at the bake shop these days....we're making MashUps Cupcakes!

We're taking our most delicious stand-alone flavors and mashing them up with other decadent flavors to create the perfectly paired cupcake!

For example, pictured below you will find two of our current MashUps:

Raspberry Cheesecake-- tart raspberry cake swirled with our velvety cheesecake cake and topped with a raspberry cream cheese frosting and dusted with ground graham crackers.




Black Cherry Cordial-- black cherry cake swirled with our rich chocolate cake and topped with black cherry frosting and garnished with a chocolate covered cherry.
Come into the shop and enjoy yours today!

The Pioneer Woman, Ree Drummond, and our Cupcakes

The Pioneer Woman, Ree Drummond, stopped in Salt Lake City on her cookbook signing tour last night. Although I really wanted to make it up there to get her book/meet her/take her some our treats, I didn't think toting around a one-month old, an 18 month old, and a 3 year old all by myself in a crowd of over 400 would be the best idea. I knew that our friend Becky Olsen of UtahLovesCupcakes was planning on heading up to the event, so I asked her if she wouldn't mind taking our treats up. So, she was kind enough to be the courier of some cupcakes and cake bites to Ree! She, along with some other bloggers, were able to meet Ree and she was successfully able to deliver the gift.

Thanks, Ree, for being such an inspiration!!! And Thanks, Becky, for the favor! You can read Becky's post about it here too.

We're opening up a shop in Draper!!!

Watch out Salt Lake county...here we come!

We are opening a new shop at the Draper Peaks Shopping Center in Draper, Utah!!! We're so excited!!!!

We'll keep you posted on the progress. We do have our plans submitted to the city so we're just waiting to get our permit to build! Wohoo!!!

The Sweet Tooth Fairy is Expanding!

Hello!

We feel very fortunate to have and are so appreciative of our loyal customers. All of the support we have received has made our Bake Shop a huge success. We see many of you on a weekly and even daily basis! This overwhelming support excites us about the future. We are constantly being asked when we will be opening another location. Well, you know we love sharing our sweets with you, and as such, we are excited to announce that we are in the process of expanding!

Are you interested in being part of The Sweet Tooth Fairy success story? We invite you to get involved, whether by opening a store in your area with us and our team, or investing into our overall business to expand into a multiple store organization by the end of 2010.

If you are interested, please fill out the form located here and our Investor Relations Manager will be in touch with your soon! If you know of any others who you feel may want to get involved, please feel free to pass this email along to them.

It has been so fun getting to know many of you, and we hope to meet you all someday at our Bake Shop.

Have a sweet day!!!

Some mobile shots from Nie's Birthday

Steph's Cake in it's almost-finished stateWe made, lots, and lots, and lots and lots of VaNIElla Cupcakes


more to follow...

Cupcake named in honor of Stephanie Nielson

Last week, it was brought to our attention that Stephanie Nielson, a remarkable woman who has inspired and lifted thousands of us across the country for years, loves our Vanilla Squared Cupcakes. She even posted about them on her blog the NieNie Dialogues . She jokingly mentioned that she thought we should "name it vaNIElla squared because I can guarantee I will single-handedly keep that cupcake selection going."

After a few email exchanges with Stephanie, we learned that she was "ecstatic" and "touched" about the idea. As such, we have officially changed the name of our "Vanilla Squared" cupcakes to "VaNIElla Squared." We figured the gesture would be a 'sweet' little legacy for her--who has candidly taught so many of us about the joys of life/motherhood. Her attitude, faith, honesty, outlook, understanding of what's important is so inspirational and so appreciated.

Her story is truly remarkable...you can read it here.

We are planning to hold a fundraiser at the shop next month (which is her birthday month) for her and her family. We will keep you posted about details....